As a local business owner, deciding where to spend your marketing dollars can feel overwhelming. With so many options, it’s crucial to invest in strategies that deliver measurable results. TV programming has considerably fractured over recent years, with dozens of new streaming platforms and contract deals that splinter the market. That’s where YouTube advertising comes in. YouTube is the second largest search engine, with 83% of US Adults reporting that they use the platform. Whether your business serves a niche market or a broad customer base, YouTube’s advanced targeting capabilities ensure your ads reach the right people. In this article, we’ll dig into why we believe YouTube advertising is important for Wichita area businesses.
Unmatched Audience Targeting With YouTube Video Ads
YouTube’s video campaigns allow robust targeting, whether it’s reaching parents, high earners, or a highly targeted niche buyer. At Big Corner Creative, we create custom campaigns for our clients based on your business’s goals. All digital campaigns should be Geo-Targeted, so if you’re still hearing that buzzword, you should block it out. Not only can we target Wichita-area customers, but we can select geographic areas that are most important to your business, down to the zip codes.
By selecting the right audience targeting, we can reach people who are In-Market for your services and target ads to the most relevant consumers, reaching them at the right time in their purchase cycle. Purchases are no longer linear, and consumers often research throughout multiple online sessions before converting. YouTube video ads allow your business to engage with potential consumers during this research and consideration phase.
Cost-Effective Advertising On YouTube
One of the biggest advantages to video advertising on YouTube is its cost-effectiveness. Unlike traditional television schedules, YouTube allows you to set daily or campaign-wide budgets, making it accessible for businesses of all sizes. In the Wichita market, we have successfully run campaigns for businesses across various industries, with an average cost per view of just 2 to 3 cents. And because Big Corner Creative sets up specific targeting and optimizes campaigns using Google’s search data, business owners can be sure that they’re reaching the most qualified customers.
Measurable Results For Your Video Advertising
Tracking the success of your advertising campaigns is crucial, and with YouTube video advertising, your customers can take direct action from your ad. With metrics like views, click-through rates, engagement, and conversions, you can track exactly how your ads are performing. As a certified Google Partner, we understand the power of this data and use it to adjust strategies and optimize future campaigns for success. In a December 2024 audit of 10 active YouTube campaigns, our clients had Engagement Rates of no less than 50% on each campaign, with the highest being 77.7%. This means out of all people who saw the ad, nearly 78% engaged with the ad for at least 10 seconds or clicked on companion banner ads. In the same timeframe, View Rates ranged from 38% to 67% (meaning those viewers watched the entire ad without skipping).
Build Trust and Credibility For Your Business
Video content allows businesses to tell their story, showcase products, and highlight customer testimonials in an authentic and relatable way. As a full-service creative agency, Big Corner Creative can help ensure your business sees success with YouTube video advertising by producing compelling and visually appealing video ads. When potential customers see the faces behind the business or learn about its mission, they’re more likely to trust and engage with your brand.
Boost Local Visibility With YouTube Video Ads
For local businesses, YouTube advertising can work wonders for brand recognition and recall. By combining location targeting with compelling offers, you can direct viewers to your store, website, or event. Many small and medium-sized businesses still underestimate the power of YouTube advertising, leaving local opportunity for those willing to embrace it. By starting now, your business can gain a competitive edge, capturing audience attention before your competitors even realize the potential. We can even leverage your first-party data, reaching your customers online with video advertising to re-engage them and increase repeat purchases.
Contact Big Corner Creative today to discuss your video marketing strategy.
YouTube advertising isn’t just for companies with massive budgets. Our clients who are Wichita business owners have found it to be an accessible way to increase visibility and grow revenue while maintaining flexible budgets. If you’re ready to reassess your advertising, Big Corner Creative can help. From producing engaging videos to managing your campaigns, our agency is here to help craft customized solutions for each business we work with. Contact us today to start the conversation.