Search Engine Optimization

Website SEO Services

Search engines are shifting how they analyze the web in order to provide the best searching experience for their users. As their algorithms and internet scavenging bots get smarter, optimizing your website becomes a necessity in order to rank highly on search engines. There are no shortcuts or easy solutions anymore. Websites that are thriving nowadays are the ones who are utilizing quality content and best practices, and that is a good thing! This allows shoppers to find reputable companies that can fill their needs as quickly as possible. After all, the best customers are happy customers.

website analytics on computer

Search Engine Optimization: The Basics

graph showing difference between types of keywords

Keywords:

A search engine will determine the meaning and intent of your web pages according to the content that is provided on the page. By utilizing high quality, original writing with strong emphasis on particular keywords and phrases, your page will rank highly within the search engine results page. Think about important words/phrases that your customers might use when searching for your products and services. Keywords are typically placed into three categories of varying lengths and may indicate how far someone is in their shopping process.

Single Keyword: “trucks”
Keyword phrase: “trucks for sale”
Long Tail Keyword: “2020 f150 truck for sale near me”

Page Title:

Title tags play a major role to ensure that search engines can understand what your page is about. They are also the first impression someone will have of your page because they appear as the headline in a search engine listing. The page title will also appear on the tab of your browser and as a headline when linking to your page from social media platforms.

Page Description:

The page description will appear under the headline in a search engine listing and serves to provide additional context of the page’s content. The wording in your description is incredibly important because it must summarize what your web page is about in a clear and concise manner. This will help increase the chance of someone clicking your link over a competitor.

google organic listing explanation

Big Corner Creative utilizes the latest best practices when providing SEO services for our clients. We listen closely to Google’s recommendations and new developments within online search communities.

Search Engine Optimization vs. Search Engine Marketing (Pay Per Click)

Both SEO and SEM are methods for driving potential customers to your website, but that is about where their similarities end.

Search Engine Optimization

In order to rank highly in the un-paid (organic) results area of a search engine, proper search engine optimization is a must. True SEO strategies and campaigns are long term investments. They slowly, but surely, increase your rankings towards a place that is highly sought after and reserved for the most relevant. Why is this so incredibly important? Because shoppers rarely go past the first page of a search. Not only do they find results quicker on the first page, they also know that it increases their odds of finding a reputable company.

Search Engine Marketing

How can a small to medium sized business compete with large scale corporations that have had years to work on their organic rankings? Pay Per Click levels the playing field by producing immediate and measurable results for those who provide high quality and trustworthy advertisements. Many search engines place their paid ads at the top of the page and will be the first thing a searcher will see, above the organic search results. With Pay Per Click, not only will your ads appear above those difficult to reach organic results, but you can begin to show up within hours!

example search engine results page

It is important to note that a growing business should not try to answer the question of SEO or SEM, but rather focus on a marketing campaign that benefits from the advantages of both. This is because people search differently during the stages between researching and purchasing a product or service. What is important is showing up in front of the right customer at an impactful moment.