Video has become an important element across every marketing channel and can be an effective way of reaching your consumers. People are more willing to watch and remember your message in a video compared to reading an article or looking at static images. Therefore, you want to make sure you are putting your brand in a position to reach your targeted audience, and video is a great way to do that. 87% of marketers are already using video content in their marketing strategies, so if your company isn’t using video marketing, you could be missing out. Videos can be used for a variety of things such as promoting your brand, marketing a product, increasing engagement and educating consumers. With the increased use of video content, businesses have transformed the way they market to consumers and are even able to personalize the customer support experience, changing the way salespeople connect with clients.
Benefits of Video Marketing
Video marketing is easily accessible with endless platforms. Consumers can access videos anywhere on their smartphone, creating opportunities for businesses to inspire, evoke emotion and appeal to the needs of their target market in a real and authentic way. When content doesn’t perform well on a single device platform, the company is missing out on reach as well as conversions. However, since video performs well on all devices and platforms, businesses are getting the most reach for their dollar, making it a great option for businesses of any size. Creating video content can also be an affordable option since many smartphones now can record good quality videos.
Video marketing can also help improve website ranking on search engine results pages. Search engines work to show the most relevant websites with engaged users. A video on the landing page of your website will provide informative and attention-grabbing information, which will increase your website engagement while also increasing your SEO ranking. Videos also help drive people to your website since many people visit the website of a company after viewing a video, with 53% of consumers reporting that they engage with a brand after viewing a video on social media. This will can even lead to an increase conversion rates.
How Can You Use Video Marketing?
Did you know 54% of consumers would rather watch a video as opposed to seeing a static image or reading about it? This is just one of the many reasons why video content has become so popular. Companies can use videos to reach business goals such as expand reach, build trust and educate consumers just to name a few. When creating videos, it is important to determine your primary goal for your video, picking just one or two goals for each video. Focusing on more than two goals can cause your video to be unfocused, which can cause confusion with the viewers. Regardless of your goal, each video you create should acknowledge your audience’s challenges and provide a solution as well as a call to action so your viewers know what steps to take next. Our multimedia specialists know the importance of great video content and can create videos that will work for you to achieve the goals of your business.
Expand Reach and Build Trust: Using videos to increase brand awareness and recognition will keep your company in the minds of consumers. Businesses can do this by using company profile and brand videos to highlight the mission of the company. Consumers remember moments that create an emotional reaction and using videos to evoke an emotional reaction can increase brand awareness. People also share videos that they like which will extend the reach of your video even further. Videos are more appealing and catch the attention of consumers. Even simply including the word “video” in the subject line of an e-mail can increase open rates by 19%.
Educate and Excite: Explainer videos can be used to demonstrate how to use a product and get the most benefit from it. These videos can also be used to answer most commonly asked questions about your business or services that are offered. 64% of consumers often buy a product after watching a video about it, so companies can use these videos to increase customer excitement about a product or service. Using videos to demonstrate how to use a product will also allow your company to show your professional expertise.
Make Your Audience Visualize Themselves Using Your Product or Service: Customer testimonial videos can show potential customers that your company is reliable and trustworthy. Brands can use these videos to their advantage since viewers on YouTube spend a significant amount of time watching review videos that show people’s personal experiences with a brand or product. Testimonial and review videos appear more trustworthy and personable while providing an opportunity for the audience to imagine themselves using the product.
Encourage Your Customers to Embrace Your Brand: Videos can increase consumer engagement since videos are highly visual and auditory, making it easier to remember over text. If people remember your video, they will remember your brand. Watching videos where a product is being used or reviewed leaves a longer lasting impression and is much more believable than just reading about it. Videos can also help your company stand out from your competitors in a unique and engaging way, since this type of content can be more personable and relatable, leaving a lasting impact on the target audience.
Where Can You Use Video Marketing?
Video content can be delivered on a variety of platforms such as TV, over-the-top, YouTube, and of course social media. It also performs well across all devices and can be shown to people who are watching social media videos on their phone, looking up YouTube tutorials on their tablets, or streaming videos on their computer or TV. Wherever your target audience is, video marketing allows companies to reach them easily with minimal waste while maximizing views.
Over-the-top, or OTT, is the term used for the delivery of video and TV content through the internet, without requiring users to subscribe to a traditional cable or satellite TV service. This is an increasingly popular service where viewers can watch movies and TV shows without cable or satellite. TV Networks are also jumping onboard with OTT services with their own version of internet-based streaming services. With the increase in popularity, streaming services can be an effective way to show your video to your target market, without the waste that traditional TV advertising has, since OTT allows you to target viewers based on things like location and even behaviors. This type of video campaign delivers non-skippable ads, maximizing your reach and exposure. The results from your campaign can also be easily tracked and can show the reach, impressions, and most common places your video was seen.
YouTube is the place to go for video content and allows you to upload videos as well as take advantage of pre-roll ads. Uploading organic videos is free, but the targeting capabilities of paid pre-roll ads allow you show your video to the most relevant viewers. These ads are run and monitored through Google Ads, providing an easy and simple solution to manage and track the campaign. Here at BCC, we specialize in Google Ads, and can optimize your video campaign, which is important for paid and organic videos and will allow your videos to show up in searches. By taking advantage of tags, titles, and descriptions on YouTube, your videos can be found in search results, generating more traffic and potential conversions than if you had created a title without any additional information.
It is no surprise that Facebook, as well as other social media sites, provide a necessary part of your online media presence and is an excellent way to boost engagement. However, did you know that video content shared on social media generates 12 times more shares than text and images combined? Videos are proven to have more social engagement and allows businesses to be more strategic when targeting and engaging viewers on social media. The simplicity of liking, sharing, and commenting on social media can also extend the reach of videos, generating more leads and interest about a product or company.
Video content has become an important marketing element that is more appealing and leaves a lasting impression on consumers. The personability and engagement that video offers allows companies to better connect and appeal to their target market. Video content can increase brand awareness and recognition, increase customer excitement about a product or service, and allow your company stand out from your competitors in a unique and engaging way. The accessibility and performance on all platforms and devices make video content a great marketing addition for large and small businesses. Big Corner Creative excels in video marketing and ad creation so give us a call and let us assist you with your next video campaign.