Why a Positive Brand Image is Important For Your Business
Creating and maintaining a strong brand image might be more important than you think. The image of your brand can have a major impact on what customers think about your products and how they...
BCC Offers Vehicle Wraps in Wichita
Are you looking for a new way to represent your business? Maybe you have wondered how to best stretch your advertising dollar. Perhaps you aren’t seeing the results you were hoping for with your...
Just when you think you have figured it all out, Google introduces another type of campaign in Google Ads. Call-only campaigns rolled out a while ago but we would like to take a little bit of time to...
5 Key Features in Website Design
Long-term success of a company depends largely on the company’s website aesthetics and ease of use. Arguably the foundation of Internet marketing, website design has several major aspects that,...
Video Advertising On YouTube
If you are a client of Big Corner Creative you may have heard about advertising on YouTube. If you’re still unsure of it, hopefully this blog will give you a better understanding of its...
Local Services Ads From Google
Who Are Local Services Ads For?
If you are a service provider in Wichita, this blog is for you! There are some exciting changes coming that you will want to take a look at. Google, in select cities...
Upgrading Your Business To Video
Modern Marketing Relies On Video
Is it intimidating? Probably. Especially if you've never used video for marketing before. There's no denying it works, though. In fact, 52% of marketers say video...
Google’s Longer Snippets
It sure seems as if Google likes to keep us on our toes with changes. Most recently, Google increased the length of snippets and meta descriptions for desktop and mobile searches. A snippet is the...
Business Might Not Ranking Locally
Basic Google Search Engine Optimization
Finding the reasoning for your low Google rankings can be frustrating and feel impossible to figure out. However, often times the mystery can be solved by...
How Website Landing Pages Work & Why They Are Successful
The Landing Page Solution
Maybe it's happened to you: you scroll upon an eye catching sale ad for something you've been searching for. You click on the ad, expecting it to quickly take you to that...
Thrifty Digital Marketing Tips
There are a wealth of options out there when it comes to digital marketing. But what if your company is on a very fixed budget? But how can you get a strong return on investment with a very small...
5 Tips To Make You a Better Marketer
Once again we have scoured the web to bring you some great marketing tips and tricks! In this tutorial we are going to look at some of the tips from small business owners out there, and see if we can...
So you have decided to jump into the world of SEO (Search Engine Optimization,) you are jumping around from site to site and seeing everything from hacks to companies demanding a small fortune to optimize your site and somehow you ended up here. Some important things to understand as we get started. The most important thing to understand is that SEO takes time! You also need to be invested, and incredibly patient. A strong SEO strategy is like a garden that must be planted, watered, and nurtured before you can harvest. And lastly, SEO works! An effective SEO strategy has the power to transform your business!
To get things started off lets talk about what Search Engine Optimization actually is. Search Engine Optimization is optimizing your web presence so that search engines (like google, and bing) see your business and rank your digital property higher. Having high rankings means your site comes up first, and your competitors are pushed down making customers more likely to find you!
Today we are going to focus on the first step in optimizing your SEO strategy, understanding your target audience.
As you have been crawling the web for informational tidbits about SEO you have no doubt come across several articles on the subject of determining you target audience demographic. This is because unless you know who you are marketing to, you are wasting time with every other step in this series. Having a strong understanding of your target audience will influence your content, marketing, blog posts and social media posts. Failure to capture your target audience means that you will spend all of your time broadcasting to the masses when you are only trying to reach the people interested in your product.
So you need a little help defining your target audience? Take a look at your customers and try to discover the following:
Finances – What is the average income of your customer base?
Education – What is the average level of education that your customer base has?
Employment – What do your customers do?
Living Situation – Is your product meant for singles or is it family oriented?
Personal Life – Is your customer base interested in a particular hobby or pastime?
Thoughts, feelings, and motivations – This is a little bit tougher to nail down, make sure and record these throughout your customer interactions, find out what makes your customers tick!
Once you get all that together its time for Step 2! Coming next week!
About our Agency
At Big Corner Creative you get everything you expect from a traditional advertising agency, plus industry-leading digital work - all from a creative, tight-knit team of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work and making things happen.