Are you looking for a new way to represent your business? Maybe you have wondered how to best stretch your advertising dollar. Perhaps you aren’t seeing the results you were hoping for with your...
Just when you think you have figured it all out, Google introduces another type of campaign in Google Ads. Call-only campaigns rolled out a while ago but we would like to take a little bit of time to...
5 Key Features in Website Design
Long-term success of a company depends largely on the company’s website aesthetics and ease of use. Arguably the foundation of Internet marketing, website design has several major aspects that,...
Video Advertising On YouTube
If you are a client of Big Corner Creative you may have heard about advertising on YouTube. If you’re still unsure of it, hopefully this blog will give you a better understanding of its...
Local Services Ads From Google
Who Are Local Services Ads For?
If you are a service provider in Wichita, this blog is for you! There are some exciting changes coming that you will want to take a look at. Google, in select cities...
Upgrading Your Business To Video
Modern Marketing Relies On Video
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Google’s Longer Snippets
It sure seems as if Google likes to keep us on our toes with changes. Most recently, Google increased the length of snippets and meta descriptions for desktop and mobile searches. A snippet is the...
Business Might Not Ranking Locally
Basic Google Search Engine Optimization
Finding the reasoning for your low Google rankings can be frustrating and feel impossible to figure out. However, often times the mystery can be solved by...
How Website Landing Pages Work & Why They Are Successful
The Landing Page Solution
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Thrifty Digital Marketing Tips
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5 Tips To Make You a Better Marketer
Once again we have scoured the web to bring you some great marketing tips and tricks! In this tutorial we are going to look at some of the tips from small business owners out there, and see if we can...
Marketing Top Tips for Online and Content
Building your brand online is no simple task. There's a lot that goes into it. In this tutorial we will outline some of the top tips for online and content marketing to help you take your brand to...
You made it to step 6! If you missed the last step you can find it here. If you follow our blog you know that we have been preaching about content for some time. And that is because creating unique content that your target audience can relate to and see value in is the rock upon which a successful online strategy sits. It is possible to produce traffic and strong rankings without great content, but the entire process will be an uphill battle.
So how can you create great content? You need to create something that impacts the reader. When a piece of content impacts your target audience you then get their attention. Attention leads to comments, shares, likes, and backlinks.
Create A Plan
What kind of content are you going to share?
What would your Target Audience want to see?
How can you help? The more helpful you are, the more you will establish yourself as someone who cares and knows the market you are in!
Avoid cookie-cutter blog posts
Reviews of local businesses
Interviews with local people of interest
Question and answer
Before and after
Interview with the owner
Profile jobs your company has completed
Think Locally When You Create
If you want to rank well in your local area it is imperative that you show a genuine link to your local community!
What local charities do you support?
What ties your team members into the local community?
What ties your business into the local community?
What local organizations are you involved with?
What local events does your business take part in?
Make Sure Not To Duplicate
This is a problem that runs rampant on the internet, duplicate content. In order to understand duplicate content, you need to understand how search engines work. When a search engine like Google catalogs a page, they send out little bots, commonly referred to as spiders to crawl every bit of information on every page of a website. Those bots look for everything from backlinks to every word you write in your blog. In an effort to keep the internet honest these spiders also look for duplicate content. The search engine will then take that duplicate content into account and will downgrade your ranking or in some cases even remove your site from their listings! If you have a new website it is especially important to look out for duplicate content, it is not uncommon for web developers to duplicate content with cookie cutter text from another site.
If you do find a great piece of content on the web that you want to share with your target audience, don’t copy and paste it. Rewrite the entire piece with your own style and flare, it is okay to use others ideas, but make sure to make it your own!
Well that’s it for Step 6. Now get out there and create some incredible content and we will see you back here next week for step 7! Remember that we are always here to help if you get stuck and you can contact us anytime!
At Big Corner Creative you get everything you expect from a traditional advertising agency, plus industry-leading digital work - all from a creative, tight-knit team of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work and making things happen.