What is BCC Reputation Management?
BCC Reputation Management is a suite of tools offered by Big Corner Creative to help local businesses manage their online reputation. BCC Reviews is used to request, respond to and monitor online reviews for your business all in one place. In addition, BCC Listings is a powerful reputation management integration that helps you to improve your business’s reputation by creating and managing amazing business listings all in one place!
Online Reviews Are the New Word-Of-Mouth
Word-of-mouth advertising occurs when current customers share their experiences with a business and can be an effective way to gain additional customers. Before the internet, this might have just been talking to a friend on the phone or to the family at the dinner table. However, the internet has completely changed the way people share their opinions and experiences, and word-of-mouth marketing has changed drastically. Customers can now just go online and share their opinions with thousands of people. They are tweeting about a product, posting on Facebook about their customer experience, leaving a review on Amazon, and even writing blogs about their opinions. Therefore, it is important to monitor what people are saying about your company. With BCC Reviews, you can monitor your online reviews while also giving your customers an easier way to leave reviews about your business. Our tool can also be used to choose which reviews you would like to showcase on your website or on your social media.
AI-Powered Review Management Tool
BCC Reviews makes it easy to ask and remind customers to review your business through email or text messaging, all powered by AI. We help you set up automated campaigns based on customer interactions so you don’t have to remember to ask in the moment! We can integrate with your CRM to automate the process so when a job is closed, your customers receive a request. Send them a link to write a review that will then drive customers directly to review your business on Google, Facebook and more. Reminder texts or emails can be set for a hassle-free drip campaign to maximize your reviews.
Get notified immediately and respond to customer reviews from one simple dashboard, with AI-assisted responses based on customer sentiment. Or, we can help you set up automated templates with automatic responses for quicker response time! Once reviews are created, you can see the reviews and choose which ones are published to your website or other chosen review site. This allows you to filter out the negative reviews and gives your company a chance to reach out to the unhappy customers and resolve the issue. Monthly reports are also available and we can show which employees generated the most reviews, show response rate, and track the number of positive and negative reviews over time.
Online Reviews Are the New Word-Of-Mouth
Word-of-mouth advertising occurs when current customers share their experiences with a business and can be an effective way to gain additional customers. Beyond chatting with friends, consumers are now trusting the words of virtual strangers to determine who they’ll do business with. Your customers are reviewing – and reading – on sites such as Reddit, Facebook, Amazon and Google every day before making purchase decisions. Therefore, it is important to monitor what people are saying about your company. With BCC Reviews, you can monitor your online reviews while also giving your customers an easier way to leave reviews about your business.
SEO-Friendly Listings Management
In addition to your reviews, your listings are critical to help potential customers easily find you online. BCC Listings Management helps you build and manage a comprehensive and attractive presence on the directories that bring bulk of traffic to any business – Google, Apple, and Bing. We help ensure that your hours, location, contact information and photos are consistent across all listing sites and we claim and repair inaccurate listings on dozens of other key directory sites. BCC Listing Management will help your business:
- Improve your off-page SEO for higher organic ranking
- Create attractive and actionable profiles across your key directories
- Help customers navigate to you by ensuring your business is optimized for voice searches
- Answer customers’ questions quickly and boost engagement o drive qualified leads to your business.
- Easily update holiday hours, post new photos, or adjust details on your location within one simple dashboard.
When you sign up for BCC Listing Management, your account representative will gain agency access to your key listings that already exist and will correct listings, create Google FAQs, update photos, create SEO-friendly business descriptions, and more. It’s a hands-off solution to managing your listings all in one place. Whether your business is brand new and needing a digital presence or established with errors, this tool has been successful for local Wichita businesses looking to improve their search visibility.
Updated Listings Are Critical For Local SEO
According to SEMRush, 58% of businesses don’t optimize for local search, and only 30% have a local SEO plan in place. Businesses who DO have this plan in place are set up to succeed, making you more visible when customers are searching for your product or services online. If your listing is incorrect (or nonexistent) when the consumer is searching you run the risk of losing that customer for good. Some examples of when local listings beyond just “Google” would come into play: Someone is searching for directions to a retail store on Apple Maps by using Siri’s voice navigation. A panicking homeowner dealing with a leak asks Alexa to Call a Plumber that is Open Now. A voice search for restaurants open near me. These are all common searches that rely on directory data that may not be exclusively powered by Google – and if your business’s listings aren’t there, you’re missing opportunity. With BCC Listing Management, we create and distribute keyword-rich listings for your business across dozens of listing websites to ensure your business can be found when customer are looking.
Engaging with BCC Reputation Management
Since so many consumers rely so heavily on reviews before making a purchase decision, it is important to have plenty of high-quality reviews. The more positive reviews your company has, the more beneficial they will be. Here are two simple tips on how you can use BCC Reviews to ensure the positive reviews outweigh the negatives.
- Ask for reviews. Boost your reputation by generating more positive reviews. Make it easy for customers to leave reviews by providing links to your review sites as well as your company’s social media. With the simple system of BCC Reviews, you can text or email your customers immediately to give your customers an easy way to leave reviews. By encouraging more reviews, you are creating an opportunity to engage with your customers while building trust and loyalty. More reviews will also give potential customers a reason to trust and purchase from your brand and help your location in the local map pack when people search for things such as “Best” or “Top-Rated” in “near me” searches.
- Encourage people to read reviews. One of the main reasons behind asking for reviews is for potential customers to read them and form a positive relationship with your company. BCC Reviews makes it easier to encourage people to read reviews by allowing your company to share them across different platforms that your potential customers might visit the most, such as Facebook and your website. This will create more opportunities for potential customers to see the positive reviews about your company.
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