The internet is a great tool that can connect your business to your potential customers. Like we said in our last blog post, Creating a Consumer Experience on Your Website, Google only wants to show relevant websites to people who perform searches and determines relevance with a ranking system and special algorithms. With proper Search Engine Optimization techniques, you can help ensure that your business will show up on the first page, driving more traffic. More traffic is great, but it is important to have relevant content on your website when visitors land on your page. If your content isn’t relevant, people will leave your website, which will also lead to a lower ranking and could possibly push your website to the second page of the search results. Since Google only wants to show relevant websites, creating relevant content is important. Relevant content leads to a higher ranking, which also leads to more traffic and more conversions.
When you are creating content, whether it is for your website, a blog, or social media, it is important to keep your ideal consumer in mind. Learning their motivations and intentions can help you create content that catches their attention. Your ideal consumer should be the focal point of your content. Think about your target audience. Who are they? What do they do? What do they like? Then create content specifically for that group. What are their problems and how can you solve them? What questions might they have that you could answer? Focusing on your consumer, thinking like them, and answering their questions will help you understand your customer better and will allow you to create content that is relevant to them.
Stay Current to Stay Relevant
Relevant content is also current content. Following current trends will help you stay relevant. Outdated information isn’t relevant because it isn’t important. It won’t grab anyone’s attention or solve any current problems. Staying on top of trends will allow you to see new opportunities and allow you to take advantage of them before your competitors get too far ahead. To stay relevant, you also need to be where your customers are. This will not only allow you to connect with them, but also understand them better. Simply being on social media isn’t enough. It is important to be on the same platform and in the same groups as your target audience. This will give you the opportunity to find out what their needs really are, what questions they have, and what they really want.
Creating relevant content can seem like a difficult task, but our specialists here at BCC can help. With Search Engine Optimization and engaging content, we can help your business stay relevant and drive more traffic. Our digital experts know how to create content that will answer the questions of your ideal customer, keeping your visitors engaged and causing your website to rank high in the search results. Our team stays up to date on current trends, making it easy for you to stay current and relevant. Contact us today and let us help you create relevant content that will attract the right attention to your company.