If you’re an established business, you’re probably already utilizing Google. But are you utilizing it to the fullest? We wanted to outline some detailed tips and tools you might not be using.
Google is among the most powerful resources for businesses looking to increase leads and customers. With a few simple strategies, companies can leverage Google to gain more visibility and drive more leads. Let’s get started:
Google My Business
A Google My Business profile is a MUST for basically every company. Google My Business allows you to create a profile for your business, giving potential customers more information about your company, which can help to increase visibility in both local and organic search results.
Tips: Keep your profile up to date. Have a good number of photos and videos in your gallery and a good number of reviews on your profile. Don’t forget to be responding to reviews – people look to see if businesses respond to the good and the not-so-good ones!
Google Ads
Most people are familiar with seeing Google Ads. If you aren’t experimenting with them already, it’s time to start! Utilize Google Ads to target potential customers and have a tailored message to your target audience’s interests and needs.
Digital advertising can be a beast to manage. Having a digital partner that keeps up with all aspects of the campaign, from the ad results to new tools being created, is extremely impactful to businesses.
Tips: The more you use Google Ads, the better Google gets at improving your ads and getting to know how your unique target audience behaves. Their tools allow you to have as much control as you want over your advertising and spending – use it to your benefit!
Specific Google tools:
Search ads
They are ads that show up when someone searches for relevant keywords related to your business. This tool is extremely powerful.
Tips: Google Search ads have a tool that gives you an optimization score and will then highlight their recommended changes to your ad to improve its performance. Focus on one specific goal at a time and create 3-4 ads within those goals. It’s easy to get excited and want to improve every aspect of your business, but that’s where mistakes are made. Start simple and go from there.
Display ads
Have an eye-catching image or banner shown on articles, videos, or websites. This is a great tool to use to increase your brand reach.
Responsive Display Ads are an easy way to make impactful ads. You provide Google with a variety of headlines, descriptions, and images, and Google auto-generates different combinations of the ad sets to optimize the ads and get the best results. Less work for you!
Tips: Use high-quality images in your display ads and keep the call to action short and simple. Narrowing your audience and being specific with who you want to target is key when creating display ads.
Big Corner Creative creates full marketing strategies for clients. Have a transparent partnership with an agency that does everything from market research, making the creative, copywriting, running the ads, to following the results and beyond. Let’s work together!
Video ads
These ads are compelling video campaigns to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include skippable in-stream ads, non-skippable in-stream ads, in-feed video ads.
Tips: Keep the video concise and with a specific goal. Deliver your most important messages at the beginning of the video. Tell the audience what you want them to do when they see the ad.
Google Local Services Ads
A new tool exclusive to the service industry – Local Services ads allow users to easily manage campaigns, leads, and appointments, monitor reviews, contact information, and even pause ads to control the number of leads they receive. This is HUGE for local Wichita service providers.
Tips: Keep in mind that reviews on your regular Google Business Profile appear on your LSA profile and impact your ad ranking. It’s important to know that Local Service Ads require a 3.0 average review rating to remain active. If your Google Business Profile slips below 3.0, your ads will stop serving till your review score clears 3.0.
So many tips and rules to keep in mind when it comes to digital advertising, so little time! If that’s how you feel it’s probably time to get in touch with an experienced agency for support.
Remarketing
Go a step further by taking advantage of remarketing. Remarketing allows you to show ads to people who have visited your website before, which can help to bring them back and encourage them to convert.
Sound too complicated? Reach out and we can help you!
Create relevant content
We probably sound like a broken record, but posting consistent and relevant content is so important! Leverage local SEO to increase visibility. Local SEO involves optimizing your website for local searches, which can increase the visibility of your business in local search results.
Social media is another great way to get more leads on Google. Creating engaging and shareable content can increase your reach and get more people to visit your website.
Phew! That was a lot! Hopefully, you found a few golden nuggets within our few tips. By utilizing these strategies, businesses can get more leads from Google and increase their visibility. Remember that Big Corner Creative is an official Google Partner and can create, manage, and analyze digital campaigns, so you don’t have to!