Search Engine Marketing

Search Advertising

Compared to other forms of advertising, Search Advertising presents an incredible opportunity for success and growth at a price point that cannot be matched. This has been proven true time and time again, even more so within the small to medium business sector. The keys for success in Pay Per Click marketing can be attributed to three important elements: targeting, quality, and budget.

When a potential customer is using a search engine, you can be sure that they want results that are quick, accurate, and worthwhile. Search Advertising functions via a ranking system that takes numerous factors to determine where your ad will be placed on a search engine results page. It requires high levels of both skill and insight to manage the budget, geographic location, time of day, user device, and intent of search when creating a marketing campaign. You can be assured that our experts will work to create ads that have a high click through rate for your business.

Pay Per Click campaigns come in a variety of options that can be tailored specifically for your business. We recognize that when it comes to online advertising, one shoe definitely does not fit all.

Our Approach & PPC Strategy

Our Approach allows for a strategy that is efficient, performs well, and creates consistent branding. We focus on understanding your business goals, which customers to target, and how competitive your industry is, creating a strategy that centers on a media placement and quality marketing practices. With detailed data and a clear roadmap, our experts can create an initial campaign very quickly and accurately. At regular intervals, we use analytical data to manage and hone your digital campaign. Click-through rate, cost per click, and cost per conversion are just a few of the metrics we monitor in order to manage your campaign over time.

RESEARCH

Our Research Phase starts with a thorough examination of your website and general online presence. We focus on understanding your business goals, which customers to target, and how competitive your industry is.

ROADMAP

Once we have gathered data from our Research Phase, we can begin to use it in our planning process. We create a roadmap to success that centers on a media placement strategy and quality marketing practices.

CREATE

This is when we get the work horses involved! With detailed data and a clear roadmap,  our Pay Per Click experts can create an initial campaign very quickly and accurately.

OPTIMIZE

At regular intervals, we use analytical data to manage and hone your digital campaign. Click-through rate, cost per click, and cost per conversion are just a few of the metrics we monitor in order to manage your campaign over time.

Pay Per Click marketing continues to grow as one of the leading forms of online advertising, and it is easy to see why.

Our experts here at BCC have demonstrated their skills through training and assessments to become certified google partners. We have the resources to take your concepts and turn them into reality through the Google networks. By monitoring your advertising campaign, we gain reliable information that can be used to optimize and bolster your advertisements to generate an incredible return on your investment.

Pass Google Ads certification
Meet requirements set by Google across managed accounts
Demonstrate performance by delivering strong client and company growth