Social Media Marketing

Social Media has been one of the largest forces driving change in the marketing world within the last few years.

Few people can be found without a profile on at least one social media platform. Attracting people's attention has become a primary goal within social media and it's massive support for photos, videos, and other media. Marketing can find great success in the social media arena largely due to the ease of sharing and liking that can lead to wide spread viral interaction.

 

Massive Numbers

Active Internet Users

3.010
billion

Active Social Media Accounts

2.078
billion

Active Social Media Accounts

3.649
billion

Unique Mobile Users

1.685
billion

Facebook

  • There are nearly 1.4 billion Facebook users
  • 47% of all Internet users are on Facebook
  • 4.5 billion likes are generated daily
  • Nearly 75% of Facebook's revenue comes from mobile advertising

Twitter

  • Twitter has 284 million active users at last count
  • 88% of Twitter users are on mobile
  • 500 million tweets per day

Google+

  • Google+ cost over half a billion to design and develop
  • 363 million users
  • The +1 button is hit 5 billion times per day

LinkedIn

  • LinkedIn has 347 million registered members
  • Total revenue at the end of 2014 was $643 million (a growth rate of 44% over the previous period)
  • There are over 39 million students and recent college graduates on LinkedIn

The effectiveness of Facebook advertising is growing at incredible rates.

The average click-through rate (CTR) for advertisements on Facebook increased from .18% to .36%

Still have questions about Social Media Marketing? We would love to help!