Why Do You Need an Updated Website?
Most business owners understand that it is necessary to have a website, but many people often forget that it is also important to keep their website up to date. Since the internet is constantly changing, your website will need to change as well to keep up with the standards. An updated website should be user-friendly and built with the customer in mind, focusing on their needs and creating a responsive design that will look great even when visitors are using a mobile device. This will lead to a better ranking from Google’s algorithm and will also benefit your SEO efforts.
Mobile-Friendly Design With the Focus on the Customer’s Needs
The design of your website is important because it is the virtual doorway to your business and is often the first impression that many potential customers have on your company. Therefore, your website needs to be created with the customer in mind. A great website design will be responsive, or easy to navigate on many different devices, and will have content that is easy to read and understand. It is important to have a responsive and user-friendly website because many consumers use their phones when visiting websites. Your website needs to look good across all devices and platforms that your ideal customer might be using. An outdated design that responds poorly on different devices will turn customers away and will give them the impression that your business is outdated as well.
SEO & Ranking
Google wants to show relevant websites on the first page to people who perform searches because most people won’t scroll past the first page of the search results. Therefore, you want to make sure that your website is showing up on the first page. Google decides what is most relevant using a ranking system that uses a special algorithm which accounts for many different aspects of your website, including the content, design, and responsiveness. Using Search Engine Optimization, you can help your website rank higher by taking steps to ensure that your website content is important and relevant to your target customers. Updating your website frequently gives you the opportunity to update the content and provide users with valuable information. This will boost your SEO efforts and will cause your website to rank higher in the search results, allowing more users to find your website.
Free Website Analysis
Our digital experts here at BCC build user-friendly websites that will look great on all devices and create content that will attract and inform visitors, which will lead to higher SEO and ranking in the search results. Through regular updates every month, they will work to keep your website up to date with easy navigation that will perform well across all devices and platforms. Our digital experts will also ensure that you are offering relevant information to get your website to show on the first page of the search results. We also offer a free website analysis on your current website, where our website specialists will evaluate your website and identify areas that could use improvement, at no charge to you. Contact us today for a free website analysis and let us help you create a well-designed and updated website that will continue to attract visitors to your website and turn them into loyal customers.