Marketing Tips, Tricks, and General Knowledge

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Outsmart Your Competition With Content

In today's digital age, simply having the best product or service, isn't enough. You have to know what your competition is doing. Otherwise your company may be blindsided, and more importantly, it allows you the opportunity to beat them at their own game! Content marketing is particularly well suited for this. Because…
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millennial marketing

Millennial Marketing

In the marketing world, it is tempting to group together generations as one massive segment, but this is not actually the most effective approach. The old mantra that "Age is just a number" is true not just in relationships but also when it comes om marketing. Segmenting customers and prospects by age…
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social media can generate local seo

Social Media can Generate Local SEO

We have spoken at great length as to how important Social Media is as a channel to connect with your customers. But did you know that using an integrated search and social media strategy can actually increase your website's search rankings? Using social media to promote local brand awareness is critical when…
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3 steps to local link building

Three Steps to Local Link Building

Back in 2012, Google updated their search algorithm to Penguin. This update carried a crucial change, having large quantities of links would no longer be enough to achieve strong search rankings. Even more concerning was the fact that your site could actually downgraded if you had to many links. This caused many…
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impact of slow site speeds

The Impact Of Slow Site Speeds

We have talked at great lengths about all the things your website should have, strong content, clear calls to action, etc. But there is one thing your site should never have, slow site speeds. You could have the best product, price, and company... but none of that matters if your site doesn't…
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improve your blog's search ranking

Improve Your Blog’s Search Ranking

If you have been following along with some of our tutorials, you know how important a blog can be for SEO  (Search Engine Optimization) and for content marketing. Having a strong blog can help you to build a sustainable web presence, and help generate more leads, as long as it is done properly.…
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