With the internet being accessible 24/7 the trends in marketing are changing day by day. We wanted to line out the top 6 trends for 2022 in marketing to help our audience stay up on what’s new and trending.
Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your sales pipeline.
Be cautious though, not all businesses need to participate in every trend. Pay attention to your specific brand voice and see if any trends fit that. Do not change your core brand voice, values, aesthetic just to post a trendy video. But do get creative and have fun with it. The goal is to make your customers and target audience feel connected to your content and guide them into becoming a buying customer.
Social Media – One size fits all doesn’t cut it anymore
Each social media channel has its own audience and tone of voice that fits within that medium and the audience that uses it. TikTok content generally is not transferable to Facebook content. You must shift your messaging to fit each platform. Facebook is generally more professional yet friendly. TikTok is funny, clever, loud content – make note when posting your content or ads on different platforms and customize it to fit as needed. Let BCC make social media simple for you.
Push storytelling content in your marketing
Brands need to adjust their messaging to show content that tells their customers’ story. It’s important for your customers to feel connected to a brand. The biggest entertainment platforms in the world today are online, digital and on-demand. Leaning into the emerging storytelling tools of these platforms is a crucial exercise for brands this year.
From original concept to post campaign evaluation, BCC can help you brand your business and connect with your customers. Learn more here.
How to explore the metaverse
The metaverse is a multifaceted extension of our physical reality, where gaming, social networks, unconventional presences, and cryptography converge. The metaverse creates new avenues, audiences and opportunities for professionals and businesses that possess a new digital perspective and mindset.
Influencer marketing is when a company partners with someone who has an online presence with your target customer and is willing to represent and speak about your brand and product to their audience. Word of mouth is the most powerful marketing tool. This helps with brand awareness, trust, and ultimately sales. Companies should lean on these relationships to ensure organic content is landing in front of their targeted audience.
Short form video for businesses
Short-form video is not exactly new, but it has taken the social media world by storm in the past few years. Between Tik Tok, Instagram Reels and YouTube Shorts, it is one of the main ways to connect with your followers and a wider audience. As more companies move to creating their own short videos, it is a big mistake to rule it out. Combine storytelling and short form video to create micro stories.
Need help creating quality video content? Our team of experienced videographers at BCC can help create the digital story you need.
Create a unique experience with digital content
Marketing and the digital world have already taken a turn towards experience driven content. Give your customers the opportunity to have a digital experience with your brand and your content. Produce content that drives potential buyers to experience what makes your brand or product different from the rest. People want to feel emersed and engaged in content they consume, reading a long article about a single product doesn’t cut it. If it doesn’t serve them, they will quickly move on.
For more tips on how your business can utilize these tools contact us.