Having a digital marketing campaign is important in today’s world to reach your customers. However, with the constant change in technology, digital marketing is changing as well, making it easy to focus more on the latest trends and forgetting about the basics. Being aware and learning from your mistakes or the mistakes of others can help you build a better campaign with more successful results. Avoiding these 10 common digital marketing mistakes will increase your reach and maximize your results.
1. Failing to set goals
Setting goals allows you to have a clear vision and without a clear goal, your campaigns could be running unsuccessfully without any direction or something to focus on. Setting goals early on will allow your company to measure success and identify areas of improvement. When setting goals, it is important to set no more than a few realistic and attainable goals. Having too many goals will cause your campaign to become less focused and will make it more difficult to be successful because your attention will be pulled in several different directions. It is also important to keep your goals realistic. Setting goals that are unattainable will lead to a loss in motivation and will never get achieved. Keeping goals realistic will keep you on track to accomplish them.
2. Ignoring campaign trends
Monitoring your campaign trends is important in order to properly optimize your campaigns and can allow you to find new opportunities that might be otherwise overlooked. Campaign trends can indicate whether something is wrong or not and can help you determine which channels are best for driving new traffic. Although it is important to monitor campaign trends, you don’t need to worry about every little change. There will be several factors that could cause trends to fluctuate over the course of a month. However, an overall trend throughout the month will give you a good indication about the success of your campaign.
3. Underestimating the importance of mobile
Mobile is the leading device and therefore, needs to be a focal point of your marketing efforts. It is important to have a website that is responsive and user-friendly so that visitors can access important information quickly. Creating a mobile friendly website will allow you to create an engaging experience for customers. Since most people have a cell phone and most purchasing decisions begin on mobile devices, ignoring this would be a big mistake and drive customers away and through the doors of a competitor.
4. Failing to understand your audience
Understanding your audience is an important factor if you want to send your message to the right people. If you don’t understand or even know who your audience is, you will waste time, money and effort trying to target the wrong people. Getting your message in front of the right people at the right time comes down to knowing who your audience is and understanding their interests to deliver your message at the right time. Understanding your audience allows you to narrow down your target audience and better appeal to them, giving your business more relevant leads and a successful campaign.
5. Not personalizing your campaigns
Consumers crave personalization because it allows them to better connect to businesses. Personalization creates an emotional connection with customers and allows you to better tailor your message to your target audience. You can create more specific campaigns by connecting with and targeting your audience based on their interests. Personalization allows you to better serve your customers by creating relevant content and a better experience for them, resulting in more returning customers and a stronger brand loyalty.
6. Not using social media to its fullest potential
Most consumers are on at least one social media platform and if you aren’t there too, you are missing out on many opportunities. Social media is a great way to not only promote your brand, but to engage and connect with customers. Social media also allows you to expand your reach and is a great opportunity to personalize your customers experiences. Not using social media to its full potential will cause your business to miss out on opportunities to connect and engage with customers and your business will be left behind other businesses who have taken advantage of the opportunities and gained valuable insights from social media.
7. Forgetting about videos
Video content is a valuable marketing tool and is an effective and engaging method to reach customers. If you aren’t using video to reach your customers, you could be missing out on exposure as well as conversions. Video content performs well and is easily accessible with many viewers. Videos grab attention and are more memorable than text or images because they can evoke emotional responses in the viewers. People also sh
are videos which will extend your reach even further. This will leave a lasting impression on the viewers keeping your brand at the front of their mind.
8. Underestimating email
Email can be an effective marketing tool when used correctly. There is also a low cost with email so it can yield a high return. Sending regular emails will help retain customers, build customer relationships, and can also help to drive conversions. An email with a discount or a reminder could convert a customer who might still be on the fence about your products or services. Email marketing can also keep your business at the top of the mind of consumers and is a great way to keep customers engaged with your business. Emails are a professional way to communicate that offers the ability to add a personal touch, making your message more personalized.
9. Not using SEO techniques
Search engine optimization is important because if your website doesn’t show up on the first search page, most people will never find your website. Optimizing your website to show up within the first page will allow your website to get more traffic which will lead to more conversions. Creating website content that contains keywords and phrases that people might search for will help ensure that your website will show up on the first page.
10. Not measuring results
It is important to measure your results of your campaign. Blindly spending money in hopes of reaching your goal will only waste money and effort. Measuring the results of your campaign will allow you to know whether your campaigns are successful or not. If you don’t know what is working, you could end up repeating the same mistakes over and over and without getting the results you want. Measuring the results of your campaign will ensure that you stay on track and reach your goals.
Building a digital marketing campaign and finding the right audience isn’t always easy, and it is inevitable that you will make some mistakes along the way. Avoiding these common mistakes when creating a new campaign or optimizing an existing one will help with not only the success of the campaign but also your business. And if you are still struggling with some of these mistakes, reaching out and asking for help is a great way to get a new perspective. Our digital marketing experts are ready to help create a successful campaign that will reach your business goals.