How Can BCC Reviews Help Your Business’ Online Reputation?
What is BCC Reviews?
BCC Reviews is a new tool offered by Big Corner Creative, used to monitor online reviews for your business all in one place. This tool makes it easy to ask and remind...
Why a Positive Brand Image is Important For Your Business
Creating and maintaining a strong brand image might be more important than you think. The image of your brand can have a major impact on what customers think about your products and how they...
BCC Offers Vehicle Wraps in Wichita
Are you looking for a new way to represent your business? Maybe you have wondered how to best stretch your advertising dollar. Perhaps you aren’t seeing the results you were hoping for with your...
Just when you think you have figured it all out, Google introduces another type of campaign in Google Ads. Call-only campaigns rolled out a while ago but we would like to take a little bit of time to...
5 Key Features in Website Design
Long-term success of a company depends largely on the company’s website aesthetics and ease of use. Arguably the foundation of Internet marketing, website design has several major aspects that,...
Video Advertising On YouTube
If you are a client of Big Corner Creative you may have heard about advertising on YouTube. If you’re still unsure of it, hopefully this blog will give you a better understanding of its...
Local Services Ads From Google
Who Are Local Services Ads For?
If you are a service provider in Wichita, this blog is for you! There are some exciting changes coming that you will want to take a look at. Google, in select cities...
Upgrading Your Business To Video
Modern Marketing Relies On Video
Is it intimidating? Probably. Especially if you've never used video for marketing before. There's no denying it works, though. In fact, 52% of marketers say video...
Google’s Longer Snippets
It sure seems as if Google likes to keep us on our toes with changes. Most recently, Google increased the length of snippets and meta descriptions for desktop and mobile searches. A snippet is the...
Business Might Not Ranking Locally
Basic Google Search Engine Optimization
Finding the reasoning for your low Google rankings can be frustrating and feel impossible to figure out. However, often times the mystery can be solved by...
How Website Landing Pages Work & Why They Are Successful
The Landing Page Solution
Maybe it's happened to you: you scroll upon an eye catching sale ad for something you've been searching for. You click on the ad, expecting it to quickly take you to that...
Thrifty Digital Marketing Tips
There are a wealth of options out there when it comes to digital marketing. But what if your company is on a very fixed budget? But how can you get a strong return on investment with a very small...
Welcome back to another Big Corner Creative Tutorial! In this tutorial we will go over the basics of creating a great landing page for your next campaign!
First off What is a landing page? A landing page is a standalone, dedicated page created specifically to convert website visitors into leads. Unlike a traditional web page, a landing page is focused on a single objective, and that objective is (in most cases) to collect information about your visitor that will allow you to continue to interact with them. A strong landing page needs to convey three things:
It must communicate trust and credibility so that customers feel secure in giving out their information.
It must generate a great first impression.
It must meet the customers expectations based on whatever they clicked to land on your landing page.
But why use a landing page? In some cases just creating a page on your website for advertising is enough to capture customer information, but in most cases, using a landing page that aligns with your ad will reinforce your message and dramatically increase its conversion rate. Although you can choose to create a landing page for any promotional marketing activity where you want someone to take action, creating a landing page when you are paying for advertising is an absolute must! When paying for advertising you need to be able to measure your return on investment, and creating a landing page allows you to do that, also you are helping your customers make a decision without all of the visual distractions of a general website page.
Now lets talk about what is going to go inside your landing page:
Headline. A prominent headline that is congruent to the paid advertising you are running, having a strong clear headline will signal the customer that they have arrived at the information they were looking for when they clicked on your ad.
Content. Here is one of the few times where less is more when it comes to content. You need to keep the content brief and pertinent to the offer you are presenting, avoid anything that would allow the customer to loose focus on the value of your offer.
Image or Video. Using media is paramount on a landing page. An image that captures the customers attention and visually illustrates the offer makes it more real and inviting. Videos on landing pages keep people on the page longer and increase conversions at an even higher rate.
Colors. Creating contrasting color combinations can help important pieces of your landing page stand out. Make sure to think long and hard about your color choices, and make sure your call to action is visible!
Form Placement. It is important to put your form high on the page, with visual ques to move their attention in that direction.
Button Text. Over the years most of us have become numb to the words “submit” use a strong call to action on your button like “Try it for Free”, “Join Now”, or “Take a Tour”. Really want to boost your conversion? Try creating your call to action in the third person like “Sign me up” , “Start My Trial” , research has show these call to actions are the most effective.
Below is a good example of a landing page from a paid ad on Facebook.
There you have it! You are well on your way to creating perfect landing pages! If you are interested in creating a landing page but still need help contact us here!
At Big Corner Creative you get everything you expect from a traditional advertising agency, plus industry-leading digital work - all from a creative, tight-knit team of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work and making things happen.