Why a Positive Brand Image is Important For Your Business
Creating and maintaining a strong brand image might be more important than you think. The image of your brand can have a major impact on what customers think about your products and how they...
BCC Offers Vehicle Wraps in Wichita
Are you looking for a new way to represent your business? Maybe you have wondered how to best stretch your advertising dollar. Perhaps you aren’t seeing the results you were hoping for with your...
Just when you think you have figured it all out, Google introduces another type of campaign in Google Ads. Call-only campaigns rolled out a while ago but we would like to take a little bit of time to...
5 Key Features in Website Design
Long-term success of a company depends largely on the company’s website aesthetics and ease of use. Arguably the foundation of Internet marketing, website design has several major aspects that,...
Video Advertising On YouTube
If you are a client of Big Corner Creative you may have heard about advertising on YouTube. If you’re still unsure of it, hopefully this blog will give you a better understanding of its...
Local Services Ads From Google
Who Are Local Services Ads For?
If you are a service provider in Wichita, this blog is for you! There are some exciting changes coming that you will want to take a look at. Google, in select cities...
Upgrading Your Business To Video
Modern Marketing Relies On Video
Is it intimidating? Probably. Especially if you've never used video for marketing before. There's no denying it works, though. In fact, 52% of marketers say video...
Google’s Longer Snippets
It sure seems as if Google likes to keep us on our toes with changes. Most recently, Google increased the length of snippets and meta descriptions for desktop and mobile searches. A snippet is the...
Business Might Not Ranking Locally
Basic Google Search Engine Optimization
Finding the reasoning for your low Google rankings can be frustrating and feel impossible to figure out. However, often times the mystery can be solved by...
How Website Landing Pages Work & Why They Are Successful
The Landing Page Solution
Maybe it's happened to you: you scroll upon an eye catching sale ad for something you've been searching for. You click on the ad, expecting it to quickly take you to that...
Thrifty Digital Marketing Tips
There are a wealth of options out there when it comes to digital marketing. But what if your company is on a very fixed budget? But how can you get a strong return on investment with a very small...
5 Tips To Make You a Better Marketer
Once again we have scoured the web to bring you some great marketing tips and tricks! In this tutorial we are going to look at some of the tips from small business owners out there, and see if we can...
Once again we have scoured the web to bring you some great marketing tips and tricks! In this tutorial we are going to look at some of the tips from small business owners out there, and see if we can put these tips to work for your business!
Custom Landing Pages
Customized landing pages are nothing new, but when done correctly they can boost your online business to the next level! Building a landing page takes time and effort, but they are far more useful when they exist in a cluster. Each one of your individual landing pages should serve a highly specialized purpose, targeting a niche audience and serving one specific need; this allows you to refine the small details of your approach to cater to one specific type of conversion at a time. But beyond that, you’ll need to create multiple versions of each functional landing page, splitting your strategy even further into variants. The goal here is to compare and contrast how all your different landing pages perform, giving you more data and more user insights you can use to speed up the development of your campaign. For more information on building the perfect landing page, take a look at the massive tutorial we posted a while back here!
Syndicate Old Content
There are two types of content, temporary and evergreen. If you have created a piece of temporary content, you push it out to social media, and follow it up with your initial round of commenters, and most businesses would consider that source “tapped.” Once a piece of content is tapped most brands will never revisit again, in some cases, this is necessary-especially if the article is news-based or otherwise temporary in nature. But when you create a timeless piece of evergreen content, don’t let it sit idly on your blog when you could continue tapping it periodically for long-term dividends. Keep a running list of all your old evergreen pieces, and re-syndicate them occasionally. This will help to generate new interest from new followers who may have missed the content initially, and may be of value to older followers who didn’t see it the first time around. Most importantly re-syndicating your evergreen content will help to diminish your workload so you can focus on creating even more great content!
Perfecting Your Email Marketing
Most companies recognize the power of email marketing-it’s been claimed to be the highest-ROI online marketing strategy (although ROI is a tough measure to calculate, and since content marketing is virtually impossible to calculate, it likely provides the greatest ROI in the long-term). But when trying to tap into your email database, it is important not to use a single massive email list of all clients, visitors, reads, partners, and affiliates. It is paramount that you segment your email list, even consider splitting each list in multiple dimensions. For example, you might keep different lists based on past engagements with your business, or based on user dispositions. Doing so will generate a much stronger result, as you will now be able to target each one of your customers with more precision in the content of your email blast, which reduces unsubscribe rates while improving open and click-through rates.
Creating Social Proof
You haven’t heard of social proof? Well now you have, and it is an increasingly important phenomenon in the online marketing landscape. The concept is simple-show that you’ve done good work, or that you’ve earned the respect of other people, and people will be more likely to engage with you. Most brands attempt to do this, to some degree, through online customer reviews or brief snippets of testimonials. But the real power lies in “landmark” pieces of social proof, which stand out as more significant and more powerful in the eyes of customers. For example, you might earn a long testimonial from a nationally recognized brand-these can be hard to get, but they’ll pay off significantly. You might also write up an engaging and persuasive case study from one of your best clients. The key is to have some anchor piece that’s both recognizable and convincing.
Creating Brand Evangelists
Brand evangelism isn’t an entirely new concept. As with most items on this list, the premise is simple; find someone who’s going to be passionate enough about your brand to “evangelize” it, advocating it to friends and colleagues, and sharing material on your behalf. But how do you find such willing participants? You start by building individual relationships with some of your closest followers. Most businesses shy away from this, instead only investing time in messaging with mass-market appeal. They see it as a waste of time to target only one or two users in one go. But if you do this, and nurture those relationships with regular engagements, soon they’ll become evangelists in their own right without ever realizing it.
So there you have it! Five great tips to help you get out there and make a marketing difference! As with all marketing efforts, you may see different results based on your customer base. Some of these tips will help you fairly consistently (such as syndicating older content) and others will be more like gambles (such as creating brand evangelists), but all of them have the potential to elevate your marketing campaign.
If these ideas sound great to you, but you have no idea where to start. Then we are the company for you! Big Corner Creative can help you create a digital and traditional marketing strategy that works for you! If you just need a little help here and there we have you covered as well! Give us a shout anytime and we can help guide your business on the path to success!
At Big Corner Creative you get everything you expect from a traditional advertising agency, plus industry-leading digital work - all from a creative, tight-knit team of entrepreneurs, writers, designers, technologists and thinkers who share a common passion for doing great work and making things happen.